How Do You Move Forward?

I have long believed in the principle of incremental progress. That’s how I wrote a novel in 30 minutes – or rather in 30 minutes a day over a much longer period of time. I would get up a half hour earlier, work on a project that had a lot of meaning to me, then I’d dress and head to my other job.

When I was seeking an agent or publisher for that novel, I kept a list going of the next thing to try if my effort didn’t meet with success. I kept adding to the list as I went along – names of people to contact. That was where I fed my resilience: “If this thing doesn’t work out, I’ll do this other thing.” “If this person doesn’t respond, I’ll move on to the next one.”

Keeping the next step in focus is how I brought another publishing project down to size. When I felt overwhelmed by everything I needed to do to move an idea from manuscript to finished product, I could ask and answer smaller questions: “What size should the book be?” “How much space should be in the page gutters?” This process provided the sense of progress and accomplishment that kept me moving forward.

Also this was important: I had faith that the work had value. I had a belief that I was called for a purpose.

That’s the other thing needed for incremental progress – confidence that what you’re doing matters, that it makes a difference.

It does. If you’re called to a purpose, don’t stop. Keep going. If you’re stuck, start moving again.

Don’t worry how far you’ve got to go. If you’re doing the work you were designed to do, you’re already there. If you’re getting better at it, you’re on your way. If you have an idea, congratulations. Take a small step and rejoice.

How Do You Learn to Care about Others?

I was reading stories I wrote in my early days – high school, college and early adulthood. In these stories I can tell that I am trying to work through issues of faith, belief, morality, empathy. Writing has always been the way I work through the puzzles of life. These are the rough drafts of who I will become and how I will find meaning.

The puzzle of empathy was one of the things that stood out in my re-reading. I remembered that an elderly relative passed away when I was a young child. I didn’t know her well or relate to her personally, so I didn’t understand the sadness that people felt when she died.

In the first draft of a 30-year-old story, “Jesus Is a Big Name for a Little Girl,” I had written about someone else’s loss then concluded: “I know you can be sad for other people if you really think about it hard, but it’s just easier to push it all away. It just is.”

I am a whole lot older now, and I can see what I am trying to figure out. How do you hold your heart open to what other people are experiencing?

I had a chance to do that this week when I volunteered with First Methodist’s Respite Ministry, where participants are in various stages of dementia. I sat next to someone deeply loved by her family, and I could feel the desire for this time at Respite to go well for her. My heart opened in the presence of someone else’s treasure.

Perhaps empathy is aided by recognizing that everyone is loved by someone and certainly by our heavenly Father, if earthly connections have gone awry. Is there a way today that you can care for someone loved by someone else?

What Are You Asking Today?

Thirty years ago my short story, “Jesus Is a Big Name for a Little Girl,” was published in a Christian youth magazine. I had returned to church in my young adult life, and I was sorting through various feelings about that experience. Is this a good fit, or is it not? In some ways I still ask myself that question.

There’s a section in the short story that reads: “All I can figure is that you can’t let Jesus in your heart without letting the whole world in too. I mean, it’s not like He’s going to sneak into the backdoor. I would think He would throw the doors wide open, walk right in, announce Himself, and say ‘and here are some of My friends.’ Then, one by one, every person you meet for the rest of your life comes into your heart too because Jesus keeps inviting them in. I just really don’t think that Jesus wants to stay in your heart all by Himself. It would be a lot easier if He would, but I don’t think that’s the way it works.”

Since then, I have rewritten this same story several times. I continue to work through the same issues. Is this a good fit, or is it not? Where is my place within the faith? Frederick Beuchner’s famous quote hits home: “Listen to your life. See it for the fathomless mystery it is.”

I continue to ask, seek and knock. How about you?

Are You Ready to Begin Again?

This morning there’s a kid waiting for the school bus at the corner of my street. He stands silent at this early hour – ready with backpack and pencils and notebooks and what have you, and waiting for the next year’s experience.

His life story is still in its first few chapters. I hope this story will go well for him.

This world is a tough place. Knowing how to read will help. Bumping up math skills is useful. A knowledge of history provides context. Science leads to discovery. Insight into who he is and what he’s meant to do, however, will provide the frame for applying what he is learning.

I hope this will go well for him.

The earliest moments of life begin with optimism. Babies don’t enter the world saying, “Is this all there is?” Belief that we’re here for a purpose and that good things are ahead is a lot easier to grasp.

Struggles intervene over the years, certainly. But knowing your purpose makes the losses, changes and transitions easier. Or if not easier, at least more meaningful. Tying your purpose to the larger story helps you see that there’s still beauty to behold, and you can see that beauty as your own story unfolds.

The kid on my street has been at the bus stop before – for several years now – and it’s time for him to begin again. How about you?

Who’s Telling Your Story?

I was talking to a colleague earlier who was asking very generally about my help with articles for his website. Trying to figure out the most efficient process, I asked, “Do you want to write over what I begin? Or do you want me to write over what you begin?”

This is about creating a stem of a story. For some people, resistance comes when you face a blank screen. But if the words have already begun to be formed, you’ll get prodded into a reaction: “Wait, that’s not who I am. That’s not what I want to say. I want to go in a new direction.” So you start making edits that bring your own thoughts to fruition.

The other way is when you know what you want to say. You just don’t have time to finesse your point. So you jot down your stem – the heart of the matter – and a copywriter finishes your thought and smooths out your creative process.

Shifting the business point to the personal, some of us need help telling our story. We get overwhelmed by the minutia of daily demands that we don’t take time to dig into the details and draw out the meaning. Yet the beauty, joy, worthiness and belonging that have been with us from the beginning are there to be found. Watch and see.

Is There a Dream You Can’t Give Up?

“Is this it? Is this all there is?”

My first boss told me I would ask myself that question. I was an advertising copywriter at an ad agency. This was my dream job. I loved the work. My entry level salary, however, was low. When I had a chance to leave the agency and take a job in state government, I turned in my notice.

That’s when my boss said to me, “You’ll be back. You think you’ll be happy getting out from all these deadlines and all this pressure, but one day you’ll look around and say, ‘Is this it? Is this all there is?’ And you’ll be back.”

He was a smart man. I didn’t like working in state government. I eventually came back … if not to an ad agency to being an independent copywriter.

I have been pursuing my creative purpose for a long time. I wrote and published a novel. I tried my hand at art and oil painting. I created videos. I worked in mixed media. I painted mini-portraits of children.

There’s one reason I could never stop doing what I do: this is how I am designed.

Is there a dream you can’t give up… that you are still trying to bring to fruition? When you are drawn to a career or to a calling, it’s hard to walk away even when the going gets tough. One thing that can help is to not focus so much on how far you’ve got to go, but on how far you’ve already come.

TAKEAWAY: Is the story you’re telling yourself how far you’ve got to go, or how close you’ve already come? How close are you to the dream you’d like to achieve?

Outsourcing Missed Opportunity

If you’re like most marketers, you probably sense there’s something else you could be doing or should be doing. This is an idea-generating business, after all, and who doesn’t have more ideas than you can handle?

On any given morning, you could step into your day with an array of inspiration to build your influence, promote your business or make an impact. Then you reach your desk and start checking items off your list.

The day closes in around you as requests pile up and pop-up fires start to flame. Sure, the productivity gives you a sense of accomplishment and a feeling of a job well done. Who doesn’t love that?

Still, the next day, those ideas greet you again. There’s this missing thing that could be done, but isn’t getting done. If only you had the time and space to develop the project.

Somewhere out there – there’s help for that. With more than 57 million freelancers in the workforce, there are plenty of willing hands to help you pursue your project. But how do you make a decision on an independent contractor when you consider the risk to your time, your budget and your reputation (at least with your boss)?

When marketers identify a possible vendor, they likely ask a series of questions: Is this someone I can trust to do a good job? Will this person meet my deadline, or am I going to be scrambling if this thing goes south? Will this person understand my company’s voice and mission? Will the fee be a good value? Is there any way this person will embarrass me in front of my boss, or waste my time or our money if I make this choice?

For independent workers, this is why word-of-mouth referrals are far more valuable that even the best SEO strategies and paid posts. Marketers want someone they can trust, and little bits of trust are transferred when they identify someone who knows someone who can help.

Minnie Lamberth is a marketing copywriter and author of Story Shaping, a creative encouragement platform. 

What Is Your Job’s Purpose?

I remember many years ago hearing a speaker tell his audience to take a piece of paper and write down the purpose of their jobs.

Most people at this meeting were PR people. As we instinctively thought about the tasks we needed to accomplish, we began our scribbling in that direction. But the speaker threw us for a loop when he said, “If you put ‘write press releases’ on your list, you’re going to lose your job.”

This was an eye-opening statement, and we were all ears. He went on to list other tasks we had likely listed and said, “If you put that on your list, you’re going to lose your job.”

As we began to wonder why we were all about to be summarily dismissed, he explained that the purpose of our jobs was related to the mission we were trying to accomplish – not the tasks we were trying to take care of.

Therefore, if we think our purpose is taking care of tasks and not pursuing the mission itself, we’ll miss the mark. Furthermore, when the tasks no longer fit the mission, we can work ourselves right out of a job if we don’t adapt.

Two decades later, I do not remember who the speaker was. But the point has stuck with me lo these many years: Don’t focus so much on your job’s tasks that you forget your job’s purpose.

I’ve been an independent writer for a while now. Yet I still see this application in work I do for clients as well. I can feel it. If I’m performing tasks they need taken care of, I recognize that I will have a role for as long as they want to outsource those tasks. However, when my work aligns with their mission and I become part of a team, I will often be able to adapt as goals, structures and personnel undergo inevitable changes.

Remember, tasks are adaptable. Purpose is overriding. Focus on your job’s purpose, and use your adaptable tasks to pursue that purpose.

Minnie Lamberth is a marketing copywriter and author of Story Shaping, a creative encouragement platform. 

Why Is Writing Important?

One time I man I know casually told me that his teenage daughter didn’t like writing. She didn’t see the need and didn’t want to become better. He asked me what would I say about the importance of being able to write.

Many already know that punctuation saves lives, as illustrated in the example: “Let’s eat Grandma” vs. “Let’s eat, Grandma.” But what would I tell a young person about why learning to write is important? These are my thoughts:

Writing is important for safety and protection. Writing is how rules are established.

I remember one time I was with a 7-year-old niece at a skating rink. Looking to the list of rules on the wall, she said, “There are a lot of no’s.” Indeed, every rule on the sign began with the word “No.” And it’s true: someone’s got to be able to write “No running.”

Writing is how we tell people what behavior we will accept. “No return after the sale.” “No food or drink in the store.” “No parking without a permit.”

“No” is one of the most important words in language – and one of the most freeing. “No” creates boundaries, where we can say, “I have a set of core values – my no means I won’t go past them.”

But sometimes the no is not based on a set of hard and fast rules, but more on what is going to work out best for the situation at hand.

At some point, you will be the one who has to say no, and you will want to do so with more caring than is demonstrated by the skating-rink list of rules. Perhaps you will have to say no to someone who wants a job that you have the power to offer or withhold – or who is seeking support for a cause, and you want to be respectful of the disappointment your no will bring. What comes after “It is with deep regret that I must…”?

While writing may be how you say no, it is also how you can seek a yes for yourself. Writing is how you can make a request. You may be seeking a job one day and want to make the case for why you should be hired. Beyond that, in almost any kind of work there is, you will be called on to seek a yes from someone else – a supervisor, client, vendor, volunteer, member, donor…

When something matters to you, you will want this thing to matter to others too. So you will want to write a letter asking for support. What words will get you the yes you want to receive?

Not coincidentally and perhaps most importantly, writing is also how you can say yes. “Yes, I accept your offer.” “Yes, I look forward to attending.” “Yes, I will support your cause.” How will you say, without hesitation or equivocation, “I’m in. I’m on board. You can count on me.”

So there you have it – the three main things I know about why writing is important: It’s how you can say no. It’s how you can make a request. And it’s how you can say yes.

Minnie Lamberth is a marketing copywriter and author of Story Shaping, a creative encouragement platform.

What Is Your Favorite Word?

I remind myself that “modern” is an outdated term. I assume it lost favor to “current” at some point, and now is more likely to be “relevant.”

Words will say things you don’t realize, unless you keep up. When you’re writing copy, you don’t want to sound old-fashioned using words like modern. Old-fashioned may have fallen out of favor as well. Is “outdated” better? It actually is hard to keep up.

You can say different words that sound better. For example, take this sentence: “That big old building is falling in on itself.” Change it to: “The remarkable edifice recalls days gone by.” Or “a boring event” becomes “a memorable experience.” Or “old stuff” becomes “pre-loved.”

Just think of these edits as word sweeteners. Whether it’s actually sugar-coating or artificial sweetener, someone else can decide.

Words matter. And the ones we prefer, the ones that draw our attention, tell us something about ourselves.

In my copy, I use the word “consider” far too often. It’s my go-to transition. If I’ve got to write a sentence of introduction, then get to the bullet points I want to convey, the word “consider” is a bridge. For example, “If you want to [blah, blah, blah], consider the following tips.”

Why would I like the word “consider” so much? It’s how I live my life. Definitions include “think carefully about something” or “look attentively at” or “take into account when making an assessment.” I consider all the time. No wonder it’s my go-to for transition.

Yet I recognize I overuse that word, and also that concept. So, I make an effort to put another word in its place, and also to put action items on my plate. Sometimes moving forward requires acting counter to your instincts. For me, that equals less consideration, more action.

What are your favorite words? In Michael Tate’s book The White Shirt, he talks about how our ears are a guide to our interests. As we hear the languages of our career calling, we perk up. When the languages (terms, concepts, ideas) aren’t interesting, we shut down.

That’s a helpful recognition – to know why I skip over industry concepts that I don’t relate to, but I’ll hit replay on things that draw me in. What languages (industry terms) do you like to be around? What does that tell you about your own career interests?

Minnie Lamberth is a marketing copywriter and author of Story Shaping, a creative encouragement platform.